Black Hat USA is a conference focuses on cybersecurity with over 20,000 attendees in-person and online. Audiences include C-levels, IT engineers, IT architects, practitioners, cybersecurity analysts, and more. VMware was a titanium sponsor featured a 40’x40’ booth showcasing the company’s leading innovation in security products. Booth space includes a reception, theater area, cafe and 10 demo stations.
Contributions: Engaged closely with event team and copywriting team to create an unique customer experience that reflect the company brand. Concept and design from start to completion, including booth graphics and web graphics. Designed and provided art direction on all swag and giveaways that followed the sustainability requirements. Reviewed preproduction proofs from vendors.
