VMware Explore is VMware’s annual flagship customer event for all things multi-cloud. The expo kicks off in Las Vegas and Barcelona, then follow by regional events in Singapore, China, Japan, Korea and India. This year, the VMware booth at VMware Explore in Vegas was the largest booth in VMware history. Within the 9,600ft² space, it featured a theater area, 5 different solution zones and 56 demo stations.

Contributions: Coordinated with event team on booth specification. Engaged closely with verbal brand team on messaging, created design and illustrations that reflected a complete brand story. Reviewed all preproduction proofs from booth vendor.

A picture capturing the ambiance and vibe of VMware Explore.
A image of a police truck featuring at VMware Explore.
A photo showing the demo wall and graphics
A photo showing two men chatting in front of the Future of Manufacturing demo wall panel.
A photo showing three people walking pass a large wall with graphics and illustrations.
An image of the close-up of a multi-cloud wall panel
A flat art showing the graphics and illustrations wrapped around the four sides of a large structure.
A flat art showing the designs of all the wall graphics in different zones.
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