Program Identities System: A unique set of graphic identity systems was created to convey brand messages and recognition for each qualified internal program or initiative within VMware. These identities were used on branded merchandise, program materials, and the intranet to distinguish the programs across the company.
Contributions: Concept development, design lead, and template creation. Engaged closely with program owners in kick-off meetings. Analyzed and determined if the program qualified for a graphic identity, or otherwise offer alternative brand solutions. Provided art direction and reviewed design concepts from other designers.
